Hi, I'm Sruthi!

Blending human-centered design
with cutting-edge technology to create exceptional digital experiences.

ABOUT ME
Creative Practical Detail - Oriented

A passionate UX/UI Design student with a keen eye for detail and a love for crafting intuitive and unique user experiences. I’m eager to apply my skills to create innovative digital solutions that drive user engagement and business success.

Skills: User Research Wireframing Prototyping Usability Testing Blogging Logo Designing Social Media Management
Tools: Figma Axure RP Power BI WordPress and others.

• Resume
• Certifications

SEM 4&5 - MOBILE APP DESIGN
Design Thinking Process Design System Visual Design

Buddy - Your Own Virtual Assistant

BUDDY is your digital productivity assistant. It helps you capture, organize, and manage your ideas with features like notes, reminders, and a calendar.
Skills: User Research Information Architecture Wireframing Prototyping Usability Testing
Tools: Figma FigJam PowerPoint

• View

SEM 1 - LOGO DESIGN
Brand Identity Graphic Design

Pasta Brand - OTTIMO

OTTIMO is a fictional Pasta Brand created by me where I've applied all the core design principles and concepts to come up with a branding concept for my brand.
Skills: Typography Branding Color Theory Principles of Design Paper Sketch
Tools: Figma PicsArt PowerPoint

• View

SEM 5 - SERVICE DESIGN BLUEPRINT
Primary Research Service Blueprint
UX Design

KG Food Groups

This project focuses on improving operations and customer satisfaction at KG Food Group and Catering Services, which operates primarily within the VISTAS University campus.
Skills: CVP Mapping Customer Journey Mapping Service Design Blueprinting User Segmentation Service Design Task Flow Service Suggestion
Tools: Figma FigJam PowerPoint

• View

SEM 6 - DATA VISUALIZATION AND DASHBOARDING
Data Visualization Dashboarding

Amazon.com, Inc.

This report uses data visualizations and dashboards to analyze Amazon's e-commerce key performance indicators. It evaluates sales, product, website, customer acquisition, and inventory status to identify trends for decision-making.
Skills: Data Analysis Data Visualization Dashboarding Statistical Analysis
Tools: Power BI Tableau InetSoft Figma FigJam PowerPoint

• View

SEM 2 - USER RESEARCH
UX Research Case Study Design Suggestion

MetroPolis Healthcare Pvt. Ltd.

This project explores user research in the healthcare industry. It aims to understand user needs, industry trends, and expectations for healthcare services and apps, with insights gathered through stakeholder interviews.
Skills: Stakeholder Mapping Stakeholder Alignment User Interviews User Persona Empathy Mapping
Tools: G-Forms Figma FigJam PowerPoint

• View

© Untitled. All right reserved.